Sally Beauty supply has launched its own beauty brand, Beauty Mark, in partnership with the company that makes the beauty brand’s iconic Hello Waffle, a partnership that’s set to make its debut this season.
The brand will be a limited-edition line that Sally Beauty’s Hello Waffles and other brands will be selling in a variety of colours and patterns, starting this fall.
Sally Beauty supplies will be carrying the line as part of its “Best of the Best” series, which features a selection of beauty brands from around the world.
“We’re really excited to launch Beauty Mark and see Sally Beauty suppliers taking advantage of the power of our Hello Waffles and other beauty products,” said Sarah Witten, senior vice president of marketing at Sally.
“We’re seeing this growing interest in beauty brands, and the beauty supply industry, and we’re very excited to be joining the mix.
We’re also excited to see Sally’s collaboration with a top beauty brand such as Hello Wafe,” she said.
The line will be available in limited-quantity retail stores and online, in select locations in Australia and New Zealand.
Sally says the new Beauty Mark will be the first in a series of exclusive Beauty Mark-branded products that will be offered to customers in stores in the first half of 2018.
Sally has partnered with Hello Wafer for the range of Beauty Mark products, including a range of facial masks, and it has also developed a range for the Hello Wafers beauty products line, which includes beauty tools and other items.
“This is a very exciting opportunity for Sally Beauty to be a part of a range that’s bringing beauty to a wider audience,” Witten said.
“Beauty Mark has been a part in the Hello Kitty brand for more than 10 years, and Hello Waffe for over 20 years,” Written said.
“It’s great to be part of such a special partnership.”
Sally Beauty Supply is currently selling Beauty Mark at Sally beauty supply stores in Sydney, Melbourne and Perth, with more stores expected to be opened this year.
“Hello Waffle has a lot of appeal to people who are looking for a fresh, affordable, high-end beauty line, and Beauty Mark is a great way to deliver this to them,” Witte said.