The beauty industry is not averse to glamour and glamour can be a good thing for your business.
But as more and more women are opting for the use of facial hair for aesthetic reasons, some brands are getting concerned.
According to a recent survey by online beauty retailer Beauty, it has been revealed that the demand for products made from facial hair is not only on the rise but the amount of products that are made from it has also been on the increase.
“The beauty industry has become obsessed with the use and misuse of facial hair for all kinds of reasons.
It is not just the way in which it looks but the way it feels,” Kareem El-Khatib, a marketing manager at Beauty, said.
It is not that we want to look good but we want our products to be good quality,” she said.”
We want the products to deliver the perfect amount of product without the use or abuse of any chemicals.
“And we want them to look natural and appealing, which is why it is important to be sure you are getting the right product.”
The beauty market has always been about the natural and healthy products that we can rely on and that’s why Karen Fahrman, who works at Beautiful Pain, said the trend of using facial hair as a form of cosmetics is a trend that’s been on and off for some time.
“There are so few products that use natural hair and it’s always been a part of beauty products, especially when it comes to the skincare and beauty line,” she said.
However, it is a problem that has been on display for a while now.
In 2014, Beauties Beauty was accused of using artificial ingredients in its products, which were linked to a number of skin complaints.
Earlier this year, the cosmetics industry found itself in the spotlight again when a number of cosmetics were linked with a number of deaths linked to cosmetic use.
“Beauty and pain have always been an industry that is rooted in the natural world and there has always had been a perception of beauty as something that was natural,” El-Khelib said.
But according to Kahla Shamsi, a senior vice president of marketing at Black Beauty, the rise of facial beauty products is not unique to the beauty industry.
“For years, facial hair has been a thing that we all have grown up with, whether it’s your mum or your sister or even your grandmother.
It’s just the most natural part of your body.
It does not need any chemicals, it doesn’t require any surgery,” she said.”
As far as cosmetics go, there is definitely a market there for them, but we do not know if they are as popular as they used to be.”
The use of black beauty as a marketing tool is not new.
It was also not an issue that was solved until 2017, when the UK’s Advertising Standards Authority said that the advertising of cosmetics and cosmetics products should be restricted.
“This is because the cosmetics industry is in such a transition and the use by the public of cosmetics can have a significant impact on consumer confidence and their trust in the integrity of the product and its brands,” Advisory Body Chairman, Dr Peter Cottrell, said in a statement.
“The advertising of cosmetic products should only be to those who have been endorsed by the ASA and the Advertising Standards authority.”
The Advertising Standards Agency has yet to decide what to do with cosmetics advertising but Shamsi said she hopes it will come down to what’s best for the brand.
“It’s a big part of the business, and I hope that it can be handled,” she said.
“The way the beauty community is going, it will be interesting to see how things move.”
More to come…